Creating financial products for millions of Canadians
Designing experiences for over 3 million Canadians - ranging from onboarding, credit score/reporting, rent reporting, and lending.
Product Designer
2018 - 2022
Rent Advantage
Defi App is building ‘Crypto’s Everything App’ and making crypto so easy, your grandma can use it.
I lead several 0 → 1 projects, owning discovery, execution and delivery - leveraging AI tools like ChatGPT, Claude and Figma Make to improve execution speed and quality.
Outcome
Borrowell became the first company to launch a rent reporting service in Canada.
In the first month, we gained 2,500 subscribers and it continues to be an important revenue driver.
Credit Factors
One of the most asked questions we received from users was “Why did my credit score change?”. It was a big source of friction for users which led us to build ‘Credit Factors’ which would help users understand changes in their score.
We refined the experience through several rounds of concept testing, usability testing, and stakeholder sessions involving marketing, customer success, and revenue.
Outcome
Users found the feature useful which resulted in a 4% increase in monthly engaged users.
Credit Factors also provided us with a powerful engagement mechanic to drive revenue. When a user logs in to check why their score changed, they’re more likely to look at product recommendations.
Onboarding
Borrowell was spending hundreds of thousands of dollars every month acquiring users but our sign-up flow was a leaky bucket.
We conducted usability testing with ‘abandoned cart’ users to understand pain points and collaborated closely with the Customer Success team to address verification issues.
Outcome
12% increase in monthly sign-ups and a significant reduction in CAC.
Credit Score and reporting
Borrowell launched their mobile app in 2018 which presented an opportunity to introduce new visuals and improve the UX.
© Chris Tran 2025 All Rights Reserved
Creating financial products for millions
A few projects during my time at Borrowell where I designed experiences for over 3 million Canadians - ranging from onboarding, credit score/reports, rent reporting, and lending.
Product Designer
2018 - 2022
Rent Advantage
Defi App is building ‘Crypto’s Everything App’ and making crypto so easy, your grandma can use it.
I lead several 0 → 1 projects, owning discovery, execution and delivery - leveraging AI tools like ChatGPT, Claude and Figma Make to improve execution speed and quality.
Outcome
Borrowell became the first company to launch a rent reporting service in Canada.
In the first month, we gained 2,500 subscribers and it continues to be an important revenue driver.
Credit Factors
One of the most asked questions we received from users was “Why did my credit score change?”. It was a big source of friction for users which led us to build ‘Credit Factors’ which would help users understand changes in their score.
We refined the experience through several rounds of concept testing, usability testing, and stakeholder sessions involving marketing, customer success, and revenue.
Outcome
Users found the feature useful which resulted in a 4% increase in monthly engaged users.
Credit Factors also provided us with a powerful engagement mechanic to drive revenue. When a user logs in to check why their score changed, they’re more likely to look at product recommendations.
Onboarding
Borrowell was spending hundreds of thousands of dollars every month acquiring users but our sign-up flow was a leaky bucket.
We conducted usability testing with ‘abandoned cart’ users to understand pain points and collaborated closely with the Customer Success team to address verification issues.
Outcome
12% increase in monthly sign-ups and a significant reduction in CAC.
Credit Score and reporting
Borrowell launched their mobile app in 2018 which presented an opportunity to introduce new visuals and improve the UX. I was part of the team that helped to create the experience.
© Chris Tran 2026 All Rights Reserved