About me

I’m a designer who loves to build - driven by impact and solving challenging problems.

Throughout my 7+ years of experience, I’ve been fortunate enough to tackle a wide range of projects alongside the most talented people.

I’ve helped build and launch products that empower over 3 million Canadians to improve their financial health, complex two-sided enterprise problems, and demystifying crypto for the next 500 million retail users.

My story

When I was in high school, I wanted this minimalist Batman poster. Instead of paying for it, I picked up Photoshop and Illustrator - spending hundreds of hours watching tutorials on Youtube. I finally opened up Illustrator and I told myself “hey, I can make that”.

[Cue narrator voice] “He couldn’t”.

While I never did end up making that poster, I discovered a love for design, learning, and creating.

Fast forward a few years, I found myself studying Aerospace Engineering at Carleton University. I loved math, physics, and solving hard problems so it it felt like the perfect program for me. But I couldn’t help but feel like something was missing - to this day, I’m still unsure.

So, on a whim, I decided that I wanted to be a doctor. I had a genuine curiosity for science - wanting to understand how complex systems work and I wanted to help people.

I packed up my bags and headed to the University of Waterloo, once again armed with unwavering optimism, I asked myself - “how hard could it be?”.

[Cue narrator voice again] “Very hard”. You might be sensing a trend here...

The medical school path wasn’t working out and I was in a tough spot. I was graduating soon and I didn’t have a sense of where I wanted to go in my life. I felt stuck and pressure was mounting from all sides.

On a cool fall morning, while talking to a friend, he brought up UX.

“UX”, I said - what’s that? He sent me a bunch of links to Lynda.com articles and I was hooked.

It felt like the universe calling my name. It combined my love for design, the passion for problem solving, the curiosity to understand complex systems, and the desire to have an impact.

The beautiful thing about design is that anybody from any background can get into design, as long as they’re willing to learn.

It was the first time in my life where I finally found clarity.

And as they say, the rest is history.